To Examiner,
I hope you enjoy reading my blog and looking at the work I have produced during the AS Media course 2015. Throughout the course I have became aware of the importance of research and planning which has enabled me to produce a high quality final magazine.
Thanks, Thomas Bontoft
Friday 17 April 2015
Evaluation // Question 3
What kind of media institution might distribute your
media product and why?
“Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.”
When deciding on a media
institution that would distribute my final magazine it is important that the
chosen distributor is experienced within the media world to ensure that my magazine
is marketed to the best standard to increase the chance of success. My chosen
distributor was Bauer Media. Bauer media have experience within the world of
magazine, radio and TV industries. They have been of distributing magazines
since 1953 enabling them to have a large amount of power within the market.
They distribute magazines that I believe have a similar target age to my own such
as FHM, Q and Kerrang. Although the magazines they currently distribute are a
different genre to my Hip-Hop magazine, I feel they would welcome the
opportunity to widen their product range and distribute a new magazine. There
are currently no large, UK based Hip-Hop magazines on the market so I think
Bauer Media would be the best option to distribute my magazine. Due to their
success with other magazines it is apparent that Bauer would have the funds and
skills to market my magazine and get it onto the shelves of the UK shops.
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